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William Nichols

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About the author

William Bradford Nichols is the editorial team lead at CNS Media. With a background in  journalism, content writing, and copywriting, his interests lie in functional food and nutrition advancements, NPD and innovations, science and R&D, and sustainability and future-proof industry systems. William has an MFA in Writing from the University of Tampa, US, and a BA in English from Portland State University. He is a former professor of writing at Ringling College of Art and Design.

William Nichols's articles

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“Feeding Healthy Tomorrows”: How Univar Solutions supports wellness, longevity, and sports nutrition

As consumer interest in wellness, healthy aging, and performance nutrition continues to grow, ingredient suppliers are adjusting their portfolios and development strategies to meet new demands....

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Innovation in action: Inside the technologies transforming bioavailability

As competition intensifies in the supplement market, brands are investing heavily in technologies that enhance nutrient absorption and bioavailability — two of the biggest differentiators in product...

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Webinar preview: How Novonesis’ research labs translate HMO science into nutritional solutions

Traditionally, HMOs have been studied for their role in beneficially modulating the microbiome, thereby influencing systemic health through immune modulation, gut barrier support, and potential...

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Webinar preview: Novonesis leverages the microbiome for next-gen healthy longevity solutions

Experts highlight that through technological, medicinal, and nutritional innovations, we are consistently living longer than any generation before. At the same time, the science behind gut health...

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October in review: Innova’s top trends, CPHI spotlights functionality, Targeted solutions at SupplySide Global

October’s highlights include the SupplySide Global and CPhI trade shows, our visit to the Innovation Institute for Food and Health’s (IIFH) recent Discovery Forum, and our series on Rousselot’s...

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Webinar preview: Jungbunzlauer spotlights micronized mineral salts for better gummy formulations

As the gummy supplement market continues its rapid expansion, many formulators face a persistent challenge — how to deliver optimal absorption of minerals without compromising taste or texture. By...

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SupplySide Global 2025: Targeted solutions for women’s health, longevity and GLP-1 complements

At this year’s SupplySide Global trade show in Las Vegas, Nevada, US, exhibitors highlighted targeted women’s health solutions, solutions to meet the healthy longevity trend, and formulations for...

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SupplySide Global 2025 live: Givaudan showcases science-backed actives for cognition and gut health

At SupplySide Global in Las Vegas, Nevada, US (Oct 29–30), Givaudan is showcasing its science-backed innovations for cognitive performance, stress management, and gut health. According to the...

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