Innova Market Insights data indicates that 37% of female consumers globally take vitamins/ mineral supplements to reduce the symptoms of menopause. This interest has sparked market growth, and supplements with menopause claims grew 14% from April 2020 to March 2025. Sixty-two percent of these launches were in Europe.  

Innova Market Insights data indicates that 47% of consumers have purchased balanced nutrition products—including those with omega-3s—within the past year. North America leads in omega-3 supplement launches, while Latin America is quickly gaining momentum. There has also been a noticeable rise in omega-3 launches for children’s supplements. Softgels are the most popular format for these supplements.

Innova Market Insights data shows a 5% global increase in sports nutrition product launches from April 2020 to March 2025. This growth aligns with the 34% of consumers worldwide who reported increasing their intake of sports nutrition products in the past 12 months. Sports powders led the category, accounting for 53% of launches, while sports drinks is experiencing rapid growth.

Innova Market Insights data reveals that consumer interest in beauty supplements is rising. Thirty-seven percent of respondents report using supplements daily for beauty and skin care, with skin care cited as the leading reason by 63% of users. The market continues to thrive, with hair, skin, and nail supplement launches increasing by 12% between April 2020 and March 2025.

Innova Market Insights data shows a 12% growth in women’s health supplement and sports nutrition launches from 2020 to 2024. This growth is driven by increasing consumer interest, with 36% of global female consumers reporting taking vitamins or minerals related to their hormonal cycle. Brain and mood health claims lead among the top product launches, but there is also a growing emphasis on supplements targeting blood pressure.

Innova Market Insights data shows that Europe and North America lead global botanical and herbal supplement NPD, accounting for 78% of launches. Of all NPD, 37% featured brain-mood health claims. Ashwagandha remains the most popular herb, though Chaga mushroom is growing rapidly. Additionally, there is a notable rise in botanical and herbal gummy supplements.

Innova Market Insights data reveals that healthy aging is gaining momentum, with 1 in 3 global consumers prioritizing it for their physical health. In 2024, Europe leads in product launches featuring brain health claims, which account for 39% of new releases. Energy and stamina are the top claims alongside brain health, while insomnia-related claims are also on the rise.

Innova Market Insights data indicates that functional ingredients are on the rise, with 21% of consumers globally seeking them for health benefits like immunity and gut support. Europe leads in functional ingredient launches, with supplements making up more than two-thirds of the market. Brain and mood health claims are at the forefront of innovation in this space.

Innova Market Insights data reveals a 21% compound annual growth in global pet food launches between 2020 and 2024, with Europe accounting for half of total launches. Digestive/gut health was the top positioning, followed by immune health claims. The use of prebiotic ingredients in pet nutrition is on the rise.