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Key trends

Product innovation

A collection of innovative products showcasing emerging trends in the health and nutrition markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the health and nutrition industry.

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Gut health & digestive supplement trends

According to data from Innova Market Insights, half of consumers globally choose F&B for their digestive health needs. The market is coming up with more launches to boost the gut. Supplements had the largest share of launches with gut health claims, but soup launches for digestive health are increasing.

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Bone strengtheners

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Plant-based innovation

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Prebiotic proliferation

ADM
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