Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Test Sep 2
Sep 2025
Test Sep 2
Gut health & digestive supplement trends
Aug 2025
According to data from Innova Market Insights, half of consumers globally choose F&B for their digestive health needs. The market is coming up with more launches to boost the gut. Supplements had the largest share of launches with gut health claims, but soup launches for digestive health are increasing.
Bone strengtheners
Jul 2025
Innova Market Insights data indicate a 5% increase in supplement launches for bone health. Nearly half of these launches were from Europe. One in two NPDs for bone health also included an immune health claim. Vitamin D3 was the top ingredient in launches, while the use of zinc bisglycinate was gaining ground.
Plant-based innovation
Jun 2025
Innova Market Insights data indicates a +6% increase in plant-based sports nutrition launches between April 2020 and March 2025. This growth reflects a rise in consumer interest, with 34% of global consumers reporting they use plant-based protein shakes.
