AstaReal AB unveils sea buckthorn products for skin and mucous membranes

AstaReal AB is introducing Membralife, a series of sea buckthorn products developed to treat and prevent dry skin and mucous membranes. The Membralife series consists of two products — a dietary supplement in capsule form and a serum.

The Membralife dietary supplement contains organic sea buckthorn oil with natural omega-7 content, other polyunsaturated fatty acids, and vitamins A, C, and E. The capsules are plant-based and gluten-free.

“Membralife is the next step in our mission to offer high-quality health products with a strong scientific foundation, tailored to meet a clear need in the market. We are pleased to offer a product of this caliber to Swedish consumers,” says Peter Carlsson, Business Area manager at AstaReal AB.

“The supplement can help moisturize the body’s mucous membranes in the eyes, mouth, and genital area, and assist people who experience dryness.”

Organic sea buckthorn serum

The brand’s new Membralife Active Glow Serum is based on 100% organic sea buckthorn oil and was developed to hydrate and strengthen the skin, as well as support its natural repair process.

“We’re seeing increasing demand for products that both nourish and strengthen the skin and mucous membranes, especially among women in menopause but also among those who live in dry environments. With Membralife, our aim is to offer a solution that combines science with nature’s resources,” says Carlsson.

The launch of Membralife marks the next step in AstaReal AB’s long-term strategy to strengthen its presence in the consumer health market. The company has previously introduced the garlic supplement Kyolic and swallowing aid Medcoat and taken over distribution of its own product Astaxin.

“By continuing to expand our portfolio with evidence-based products, we strengthen our position as a relevant player in consumer health. Owning more brands enables us to get closer to consumers, which provides valuable insights into the types of health products they want,” Carlsson concludes.

In previous developments, an AstaReal AB study in March reported that astaxanthin supplementation can improve both acute and chronic digital eye strain in children. These often result from prolonged use of electronics like computers, tablets, e-readers, and cell phones.