Industry moves to personalized nutrition for holistic beauty-from-within

The growing ingestible beauty market is expanding its focus from external appearance to preventative and holistic health areas, boosted by technological advances that enable customized solutions. Nutrition Insight catches up with SuanNutra, Aker BioMarine, Giellepi and ADM to examine the link between beauty-from-within and healthy aging, while discussing new delivery formats and AI-powered ingredient innovation.

Maria Ángeles Gutiérrez Montero, marketing director for Monteloeder by SuanNutra, predicts the next chapter in beauty-from-within will center on a more holistic approach. 

“Moving forward, we expect a greater emphasis on factors like gut health, quality sleep and mental well-being, all of which are seen as key contributors to external appearance. This reflects a shift toward wellness-driven beauty, where addressing underlying health needs is considered essential for achieving a radiant look.”

As a result, Ángeles Gutiérrez Montero asserts that hybrid products that combine skin health with stress relief or immunity support, will gain popularity. She also expects an increase in new delivery systems, such as food and beverages enriched with functional ingredients. 

Mercè Piñol, SVP of Sales Human Health Ingredients for EMEA and LATAM at Aker BioMarine, adds that the evolving definition of skin health is “opening the doors for beauty and nutraceutical brands to converge like never before.” 

“Personalized nutrition is finding its way into the mainstream beauty arena. Customizable beauty supplements based on individual health needs are on the rise, driven by advances in nutritional science and technology,” she continues. 

“We are also seeing a growing need for clinically backed ingredients and are working closely with our customers to ensure that we are leading with strong science.” 

Embracing healthy aging

Piñol notes that longevity and healthy aging will be closely tied to the beauty-from-within movement as consumers become more focused on aging gracefully. 

She highlights Aker BioMarine’s krill oil as a “powerhouse multi-nutrient solution” that works on a cellular level to promote long-term health. 

AI and technology contribute to new ingredient innovation and stringent quality control, highlights Ángeles Gutiérrez Montero.“With preventative health on the rise, we have the ambition (within Aker BioMarine Human Health Ingredients) to work with key customers to develop proactive, long-term solutions to support inside-out wellness. We see opportunities to bring innovation to the beauty space currently dominated by collagen and hyaluronic acid products.” 

Rosario Russo, P.h.D., chief scientific officer at Giellepi, also expects beauty-from-within products to evolve in the direction of “pro-aging.” 

“Ingredients that target cellular health, reduce inflammation, keep joints comfortable and mobile will play a key role, with brands moving away from ‘anti-aging’ toward the broader appeal of ‘aging well.’”  

“Moreover, as awareness grows around the connection between mental health and skin health, beauty-from-within products will increasingly incorporate ingredients known to manage stress, anxiety and mood,” Russo continues. 

“Adaptogens like ashwagandha, nootropics and other mood-boosting ingredients are expected to become more common in beauty supplements, addressing stress-induced skin issues, such as breakouts, dryness and premature aging.”  

Boosting innovation with technology

Technological advances and social media support the rise in personalized solutions, product development and consumer engagement. 

“Advances in genomic research and personalized nutrition are facilitating the creation of tailored beauty-from-within solutions that cater to specific skin health needs,” says Ángeles Gutiérrez Montero from Monteloeder. 

She also notes that technology contributes to new ingredient innovation and stringent quality control, ensuring high standards of product consistency. For example, Monteloeder has sometimes used AI machine learning to create new botanical ingredients. 

Piñol says that social media and content creators help inspire a whole new outlook on beauty products and trends.“The ongoing digitization, combined with the beauty industry’s integration of advanced technologies such as AI, smart beauty devices and DNA diagnostics, enables a level of personalization that effectively meets consumers’ diverse needs and preferences.”

Giellepi’s Russo adds that tracking tools and wearable health devices help consumers monitor incremental changes, which is valuable for beauty-from-within products that do not deliver instant results. “By using apps or devices to track hydration, skin health and energy, consumers can see gradual improvements and feel more engaged in their beauty journey.”

“On the product development side, digital platforms that support remote clinical trials and data collection make it easier for companies to validate product efficacy,” she continues. 

“Mobile apps and virtual study platforms allow brands to conduct large-scale studies more efficiently, collecting data from users and analyzing it to demonstrate the effectiveness of their products. This can help to build credibility and reassure consumers about the legitimacy of claims.”

Aker BioMarine’s Piñol highlights the impact of social media and content creators to influence the market. “There is no question that TikTok and Instagram have helped inspire a whole new outlook on beauty products and trends. We are seeing the boom of social selling in countries like China and the impact social media influencers have on beauty products across the globe.” 

She notes that these creators hold significant power in shaping consumer opinions by reviewing products and sharing results to build trust and credibility with their followers. 

“However, it’s important for companies like ours to continue educating on our ingredients and skin health to ensure that the proper messages and information are being communicated to everyone from our customers and partners to influencers and consumers alike.” 

DuBow sees beverages as an increasingly popular format in beauty-from-within, as hydration is key for skin care.Popular delivery formats

Vaughn DuBow, senior director of product portfolio marketing for Health and Wellness at ADM, points to the surging popularity of gummy supplements across wellness sectors, including ingestible beauty. 

“A driving factor is taste. If a supplement tastes great, consumers will likely find it easier and more enjoyable to incorporate into their daily diets.” 

“Another format we’ll see move into the limelight in the beauty-from-within space is beverages,” he continues. “Staying hydrated is critical for many consumers focused on improving skin care. From sparkling waters fortified with biotics to stick packs with biotics and botanical extracts containing key vitamins and minerals, there is an emerging evolution of skin health support in a beverage format.”

DuBow highlights the need to use products and ingredients that can withstand challenging formulation environments, such as postbiotics and spore-forming probiotics, to act on the gut-skin axis. These can survive harsh processing conditions that may otherwise damage conventional probiotics. 

“These strains don’t require refrigeration, making them ideal for shelf-stable supplements like gummies. This presents unique research opportunities and innovative development with new and emerging microbial strains.” 

He adds that technology such as AI can support innovation and new formulations. “AI can assist in analyzing massive amounts of data, in addition to optimizing the process of identifying and selecting microbial strains for dedicated scientists and researchers to study for potential personalized wellness support, including for attributes relevant to the gut-skin axis.”

With additional reporting by Milana Nikolova