Maintenance Ale

• Clariant showcased six social media-inspired prototypes, two new cosmetic ingredients, and two North America-specific products at NYSCC Suppliers’ Day under the Clariant Beauty brand.
• The #BeautyTok Unboxed collection translates viral beauty trends from platforms like TikTok and Instagram into lab-ready products, emphasizing quick adaptation and faster product development.
• Two key ingredients highlighted were Plantasens Emulsifier HP 49 for skin barrier support and Nipaguard SCE Vita, a sustainable, clean beauty preservative blend.

Clariant is showcasing six social media-inspired product formulations, two new cosmetic ingredients, and two North America-specific prototypes at the New York Society of Cosmetics Chemists (NYSCC) Suppliers’ Day, held June 3-4 in the US. The lineup debuts under Clariant’s new personal care brand, Clariant Beauty.

The company’s #BeautyTok Unboxed collection features six ready-to-use concepts based on viral beauty trends from TikTok and Instagram. Clariant also presents Plantasens Emulsifier HP 49, designed to support skin barrier function, and Nipaguard SCE Vita, a 100% renewable preservative blend.

Lucas Meyer Cosmetics, part of Clariant Beauty, is introducing two regional innovations: the Calmplexion Primer for sensitive skin and the Curl Recharge Masque for curly hair care.

Clariant is showcasing six social media-inspired product formulations, two new cosmetic ingredients, and two North America-specific prototypes at the New York Society of Cosmetics Chemists (NYSCC) Suppliers’ Day, held June 3-4 in the US. The lineup debuts under Clariant’s new personal care brand, Clariant Beauty.

The company’s #BeautyTok Unboxed collection features six ready-to-use concepts based on viral beauty trends from TikTok and Instagram. Clariant also presents Plantasens Emulsifier HP 49, designed to support skin barrier function, and Nipaguard SCE Vita, a 100% renewable preservative blend.

Lucas Meyer Cosmetics, part of Clariant Beauty, is introducing two regional innovations: the Calmplexion Primer for sensitive skin and the Curl Recharge Masque for curly hair care.

Social trends enter labs

The #BeautyTok Unboxed concept translates trending social media beauty formats into fully developed cosmetic prototypes. Clariant shows six different product types at the show, including milky toners, overnight hair masks, and solid cleansing sticks. Each reflects current online content patterns from TikTok, Instagram, and Pinterest.

The collection serves as a toolkit for brands that aim to keep up with rapid shifts in beauty culture, which is increasingly influenced by digital patterns.

Each formulation incorporates ingredients from Clariant’s portfolio, such as rheology modifiers from the Aristoflex line and preservation boosters from the Nipaguard range. These ingredients aim to match the textures and benefits popularized online while ensuring technical performance in real-world use.