Global Pet Expo 2025 convenes pet food and nutrition players, exhibiting a host of new innovations, including functional treats and shelf-stable convenience offerings. Highlighting a surge in consumer demand that saw fresh dog food sales grow 30% in 2024, alongside a market projection of US$3.2 billion growth in the US market by 2029, JustFoodForDogs is capitalizing on this momentum with a new product designed for convenience and accessibility. Founded in 2010, JustFoodForDogs had a fresh take on the whole food movement for pets when it opened the first open-to-the-public kitchen cooking food for dogs. The brand now seeks to “evolve” the fresh dog food category with the introduction of JustFresh, a shelf-stable fresh food in convenient, resealable pouches.