Ultima Health Products and Nutrition21 partner to bring next-gen electrolyte drink to market

05 Sep 2024 --- Ultima Health Products, a manufacturer of sugar-free electrolyte hydration powders, and Nutrition21, an Everwell Health company, are partnering to formulate and launch a new hydration beverage, Crave Killer. It is a tropical fusion with passion fruit and orange flavors and six body-boosting electrolytes, zero sugar, calories or carbs.

The drink mix has the same replenishing benefits of Ultima Replenisher — Ultima Health Products’ signature mix — with the addition of Chromax, Nutrition21’s patented ingredient, clinically shown to reduce cravings and manage their appetite.

“Chromax is the perfect addition to Crave Killer, delivering benefits for consumers beyond hydration, helping to manage carb cravings and appetite,” says Jordan Miller, VP of marketing for Nutrition21.

“Incorporating Chromax, a science-backed ingredient that has been clinically tested and shown to provide multiple metabolic health benefits, helps this electrolyte drink mix stand apart from competitive products. Consumers can rest assured knowing Crave Killer can help them stick with their health and wellness routines.”

Hydration with added benefits

Crave Killer has been developed as a healthy replenisher that helps consumers stay hydrated while supporting their overall health and wellness goals. The active ingredients in Crave Killer include Chromax and ginger root extract. The convenient stick pack format offers consumers the ultimate hydration boost that can be mixed into roughly 500 ml of water. 

“Ultima Replenisher knows that feeling like your best self starts with what you put in your body. Hydration is key to supporting your overall health, but there’s more to it than just drinking plain water,” says Gretchen Holquist, VP of marketing for Ultima Health Products.

“This drink mix helps replenish six key electrolytes that your body and brain use every day. Now with Chromax, Crave Killer electrolyte mix offers consumers even more benefits, helping them kick cravings to the curb and feel their best.”

Better bioavailability

Chromax benefits and supports people pursuing diet and exercise programs by helping curb cravings and manage appetite. More than a dozen clinical studies support it, making it one of the more extensively tested forms of chromium picolinate on the market. It offers superior bioavailability and can be formulated into a wide range of applications.

Meanwhile, Nutrition21 demonstrated that its amylopectin-chromium complex, Velositol, can aid resistance training when mixed with 15 g of protein.

In addition, personalized nutrition specialist Infinit Nutrition launched its Performance Labs platform to improve athletes’ approach to hydration, electrolyte monitoring and nutrition. The platform leverages wearable technology and nutrition coaching services.