Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Supplements are on the rise
Mar 2025
Innova Market Insights data shows a rise in global supplement launches driven by health needs. Europe and North America led product launches, with gummies being the fastest-growing format from 2020 to 2024.
Sleep & relaxation solutions
Jan 2025
Innova Market Insights data shows 14% YoY growth in brain-mood health claims for supplements (Oct 2022–Sep 2024). 30% of these launches were botanical/herbal supplements, followed by 27% vitamins/minerals.
test
Dec 2024
World of biotics
Dec 2024
Innova Market Insights data indicates a 6% yearly growth in biotic ingredients (Oct 2022 to Sept 2024). US/Canada led launches, with digestive/liver health claims taking 62% of NPD and kidney/bladder health claims growing fastest.
