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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

Supplements are on the rise
Mar 2025
Innova Market Insights data shows a rise in global supplement launches driven by health needs. Europe and North America led product launches, with gummies being the fastest-growing format from 2020 to 2024.

Mental health support
Feb 2025
Innova Market Insights data indicates 14% year-over-year growth for brain-mood health claims in supplements from October 2022 to September 2024. Of these launches, 30% were botanical/herbal supplements.

Sleep & relaxation solutions
Jan 2025
Innova Market Insights data shows 14% YoY growth in brain-mood health claims for supplements (Oct 2022–Sep 2024). 30% of these launches were botanical/herbal supplements, followed by 27% vitamins/minerals.

test
Dec 2024