Test trend

Apr 2025

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Climate-smart production

Apr 2025

Innova Market Insights data reveals a 3% increase in supplement launches featuring carbon labeling claims, aligning with the finding that 32% of global consumers are aware of climate change.

Supplements are on the rise

Mar 2025

Innova Market Insights data shows a rise in global supplement launches driven by health needs. Europe and North America led product launches, with gummies being the fastest-growing format from 2020 to 2024.

Mental health support

Feb 2025

Innova Market Insights data indicates 14% year-over-year growth for brain-mood health claims in supplements from October 2022 to September 2024. Of these launches, 30% were botanical/herbal supplements.