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Sleep & relaxation solutions

1 Jan 2025
Key takeoutsSubCategoryPositioningIngredient
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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

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Supplements are on the rise

Mar 2025

Innova Market Insights data shows a rise in global supplement launches driven by health needs. Europe and North America led product launches, with gummies being the fastest-growing format from 2020 to 2024.

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Mental health support

Feb 2025

Innova Market Insights data indicates 14% year-over-year growth for brain-mood health claims in supplements from October 2022 to September 2024. Of these launches, 30% were botanical/herbal supplements.

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test

Dec 2024

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World of biotics

Dec 2024

Innova Market Insights data indicates a 6% yearly growth in biotic ingredients (Oct 2022 to Sept 2024). US/Canada led launches, with digestive/liver health claims taking 62% of NPD and kidney/bladder health claims growing fastest.

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