Supplements are on the rise

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RFK Jr. slams seed oils but research links them to lower risk of mortality and cancer
Self-care innovations: How supplements are evolving to meet consumer demand
NPEW 2025 live: Gencor’s Trpti solves OEA stability issues with LipiSperse technology
Webinar preview: ADM on how brands can tap into GLP-1 boom with innovative products
Safe gains: The truth about performance enhancers and protein supplements
NPEW 2025: Weight management innovations and macronutrients reshaping the market
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RFK Jr. slams seed oils but research links them to lower risk of mortality and cancer
Self-care innovations: How supplements are evolving to meet consumer demand
NPEW 2025 live: Gencor’s Trpti solves OEA stability issues with LipiSperse technology
Webinar preview: ADM on how brands can tap into GLP-1 boom with innovative products
Safe gains: The truth about performance enhancers and protein supplements
NPEW 2025: Weight management innovations and macronutrients reshaping the market
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RFK Jr. slams seed oils but research links them to lower risk of mortality and cancer
Self-care innovations: How supplements are evolving to meet consumer demand
NPEW 2025 live: Gencor’s Trpti solves OEA stability issues with LipiSperse technology
Webinar preview: ADM on how brands can tap into GLP-1 boom with innovative products
Safe gains: The truth about performance enhancers and protein supplements
NPEW 2025: Weight management innovations and macronutrients reshaping the market
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RFK Jr. slams seed oils but research links them to lower risk of mortality and cancer
Self-care innovations: How supplements are evolving to meet consumer demand
NPEW 2025 live: Gencor’s Trpti solves OEA stability issues with LipiSperse technology
Webinar preview: ADM on how brands can tap into GLP-1 boom with innovative products
Safe gains: The truth about performance enhancers and protein supplements
NPEW 2025: Weight management innovations and macronutrients reshaping the market
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RFK Jr. slams seed oils but research links them to lower risk of mortality and cancer
Self-care innovations: How supplements are evolving to meet consumer demand
NPEW 2025 live: Gencor’s Trpti solves OEA stability issues with LipiSperse technology
Webinar preview: ADM on how brands can tap into GLP-1 boom with innovative products
Safe gains: The truth about performance enhancers and protein supplements
NPEW 2025: Weight management innovations and macronutrients reshaping the market
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RFK Jr. slams seed oils but research links them to lower risk of mortality and cancer
Self-care innovations: How supplements are evolving to meet consumer demand
NPEW 2025 live: Gencor’s Trpti solves OEA stability issues with LipiSperse technology
Webinar preview: ADM on how brands can tap into GLP-1 boom with innovative products
Safe gains: The truth about performance enhancers and protein supplements
NPEW 2025: Weight management innovations and macronutrients reshaping the market

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Key trends

Trend analysis

Supplements are on the rise

1 Mar 2025

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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

More trend analysis

Mental health support

Feb 2025

Innova Market Insights data indicates 14% year-over-year growth for brain-mood health claims in supplements from October 2022 to September 2024. Of these launches, 30% were botanical/herbal supplements.

Sleep & relaxation solutions

Jan 2025

Innova Market Insights data shows 14% YoY growth in brain-mood health claims for supplements (Oct 2022–Sep 2024). 30% of these launches were botanical/herbal supplements, followed by 27% vitamins/minerals.

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World of biotics

Dec 2024

Innova Market Insights data indicates a 6% yearly growth in biotic ingredients (Oct 2022 to Sept 2024). US/Canada led launches, with digestive/liver health claims taking 62% of NPD and kidney/bladder health claims growing fastest.

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