Advanced BioNutritionals debuts GLP-1 Plus to unlock non-injection weight loss

As GLP-1 becomes a mainstream topic on social media and wellness forums, many consumers are seeking ways to use GLP-1-related wellness strategies without relying on prescription-only injections or high-cost options. Into this environment, Advanced BioNutritionals launches GLP-1 Plus — a capsule-based supplement positioned as an ingredient-transparent alternative.

GLP-1 Plus features a patented form of dihydroberberine (DHB), a plant compound related to berberine. Wellness circles have discussed DHB’s potential role in metabolic support.

Growing awareness of the GLP-1 hormone’s role in appetite regulation, blood sugar balance, metabolic response, and weight management strategies has fuelled public curiosity about GLP-1 support.

The shift in public awareness has been rapid. Advanced BioNutritionals says that search interest for GLP-1 has climbed steadily over the past two years, spiking with celebrity mentions, viral videos, and news coverage. Social media users share everything from “day in the life” eating routines to before-and-after lifestyle stories, while online forums debate the merits and limitations of different approaches.

Curiosity often centers on ingredients, sourcing, and brand transparency in these discussions. Consumers are looking beyond general claims, favouring products that outline their formulation and how each element fits into a broader lifestyle approach.

Inside the formula

Advanced BioNutritionals says its approach mirrors a growing demand for transparency. By detailing each ingredient and avoiding overstated health claims, the company positions GLP-1 Plus as part of an ongoing public conversation rather than a definitive solution. 

The company notes that the 2025 wellness sector is shifting toward products that balance innovation with everyday accessibility. Moreover, research highlights that patients on GLP-1 medications often stop using the drugs after several years due to costs or side effects and have poor diet quality, driving a demand for natural alternatives to these medications. 

The new supplement’s core ingredient is GlucoVantage, a branded version of DHB, which the company notes is sometimes highlighted for its bioavailability compared to traditional berberine.  

GLP-1 Plus is positioned as a supplement to align it with the trend toward non-injection solutions (Image credit: Advanced BioNutritionals).The formula also includes Gymnema sylvestre, an Ayurvedic botanical referenced in traditional wellness practices. It is sometimes nicknamed the “sugar destroyer” for its historical use in contexts of sweetness perception. 

In addition, it contains a concentrated form of cinnamon, Cinnamomum cassia extract, a widely recognized spice, bringing culinary and cultural heritage to the blend. 

Rounding out the formulation is chromium picolinate, an essential trace mineral often found in nutritional supplements. The company highlights that online communities and consumer reviews usually mention this ingredient in the context of “personal experiences related to daily energy, focus, and lifestyle maintenance.” 

Advanced BioNutritionals positions the new product as a supplement instead of a medical treatment, aiming to align it with the trend toward non-injection, ingredient-led wellness solutions.

Digital platforms shaping the conversation

Advanced BioNutritionals states that online channels have played a significant role in driving GLP-1 discussions. TikTok creators are producing short, highly visual content comparing injection-based approaches to lifestyle and supplement options. 

Meanwhile, Reddit threads offer crowd-sourced reviews, sourcing tips, and detailed ingredient breakdowns. Podcasts range from long-form expert interviews to personal narratives about incorporating GLP-1-related products into daily routines.

Advanced BioNutritionals says that across these platforms, the focus is increasingly on understanding what’s in a product and how it fits into personal health priorities, rather than chasing quick results. 

Earlier this year, experts warned that following the nutrition advice of social media “super-spreaders” could put up to 24 million people at risk of serious health consequences. They called for policies targeting nutrition and digital education, investing in nutrition professionals on social media, and strengthening healthcare professionals online with training and guidelines. 

Advanced BioNutritionals details interest in GLP-1 Plus across several consumer groups. Wellness enthusiasts follow new ingredient trends and enjoy trying formulations that complement their habits. 

Meanwhile, cost-conscious shoppers see it as a way to explore GLP-1-related strategies without committing to higher-cost interventions. Early adopters are drawn to the combination of patented DHB with familiar botanicals and minerals, and lifestyle optimizers value a capsule format that fits seamlessly into daily routines.