As personalized nutrition gains momentum, genomics can help consumers fine-tune supplementation strategies based on their genetic makeup. We meet with a functional medicine expert who advocates using genetic insights to optimize health with tailored interventions. Bryce Wylde, co-founder of The DNA Company, tells Nutrition Insight that genomics is the study of genes, collectively known as the genome, and how they interact with each other and the environment. “It goes beyond genetic traits — it explores how your genes influence health, predict disease risk to some degree, and guide personalized nutrition and lifestyle strategies.”