Connecting the dots - guiding supplement makers through the consumers mind
21 Aug 2023 | Nutrition Insight
Global product launches of supplements and vitamin/mineral-fortified beverages have grown by 14% annually over the last five years (2018-2022). The majority of launches took place in Europe (40%) and North America (32%), but all global regions showed growth. Vitamins and minerals continue to be the strongest category in supplements (26%), with vitamin C as the leading ingredient. Gummy formats showed the highest growth (50% CAGR) over the last five years.
