Lubrizol is highlighting its “strength and capabilities” around iron through its Lipofer supplement, in an attempt to boost ferritin levels. Consumers cooped up at home during the COVID-19 pandemic increased their nutraceutical knowledge, seeking ingredients to benefit prenatal care, infant delivery and care. NutritionInsight speaks to Zakaria Benmerzouga on how the company is focusing on two main trends: pregnancy and cognitive health with mental wellness.
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